Commercial strategies to avoid customer churn at BBVA bank
Commercial strategies to avoid customer churn at BBVA bank
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- 作者: Diego Andres,Pe簽aranda Vergel 追蹤 ? 追蹤作者後,您會在第一時間收到作者新書通知。
- 出版社: Ingram 追蹤 ? 追蹤出版社後,您會在第一時間收到出版社新書通知。
- 出版日:2024/02/12
配送方式
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台灣
- 國內宅配:本島、離島
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到店取貨:不限金額免運費
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海外
- 國際快遞:全球
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港澳店取:
內容簡介
The "leakage" is a term used in banking institutions to determine when a customer is likely to withdraw their products or ultimately has withdrawn their services from the financial institution. There are studies that show that 1 in 5 people are likely to withdraw their services, which causes economic losses for the entity, because it is more expensive to get new customers than to retain those customers who are already linked to the financial institution. The BBVA bank in the Oca簽a branch is no stranger to this situation, which is why it is so important to create strategies that allow us to follow up with customers according to their specific needs. With this we contribute to customer loyalty, going from mono-products to poly-products. In addition, we mitigate customer leakage by publicizing the benefits of savings (CDT, investment funds, my project accounts, etc.), credit (savings, consumption, credit cards, revolving quota, mortgage, etc.) and virtual portals (BBVA M籀vil, BBVA Wallet and BBVA Net) that customers can acquire by direct deposit of their payroll with the bank.
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依據「消費者保護法」第19條及行政院消費者保護處公告之「通訊交易解除權合理例外情事適用準則」,以下商品購買後,除商品本身有瑕疵外,將不提供7天的猶豫期:
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