Think Like A Freak 蘋果橘子思考術

《紐約時報》排行榜暢銷書《蘋果橘子經濟學》全球熱銷400萬冊，
改變我們看世界的方式，揭露所有事物都有隱藏的一面。

現在，「全美最有趣的腦袋」李維特和杜伯納，帶著他們最具革命性的書回來了！

一樣銷魂、幽默怪誕、與眾不同的說故事和舉例方式，
不一樣的是，這次兩位作者要教我們如何擁有才智過人的思考。

●●「這本書將改變你的人生。」──倫敦《每日快報》（The Daily Express, London）●●

有「全美最有趣的腦袋」美稱的李維特和杜伯納，在超級暢銷書《蘋果橘子經濟學》裡顛覆了我們看世界的方法，並剝解所有事物隱藏的一面。這次，他們提供一套重新訓練大腦的創意思考術，幫助你我超越自我，想出更精彩的解方。

從商界、運動、政治到人道慈善領域，書內所有討論只有一個主要目標：幫助你跳脫傳統思維所導致的謬誤，採用「蘋果橘子思考術」，讓生活變得更有趣、更富創意、更理性思考。

在這趟重塑大腦的過程中，你會了解斯文、瘦小的日本人如何打敗美國大塊頭，連續6年成為吃熱狗大賽的冠軍，也能開始體會澳洲醫生吞下危險細菌的用心良苦，更能欣賞奈及利亞詐騙信強調自己遠從奈及利亞寫信求助的聰明之處。

什麼是「蘋果橘子思考術」？先來看看幾項重要的小技巧：

首先，面對問題時，你得放下心中的道德羅盤──因為如果你已經決定要怎麼做的話，就很難看清楚問題的真面貌。

學會說「我不知道」──除非你承認自己真的不知道，否則幾乎不可能學會該做的事。

像孩子般思考──這能讓你問出更好的問題、想出更好的點子。

成為精通誘因的大師──無論如何，誘因都是主宰這個世界的根本要素。

學會說服不想被說服的人──只因為你是「對的」，不代表別人就得聽你的。

了解放棄的好處──如果你不願意放棄今天的死局，怎麼解決明天的問題？

兩位鬼才作者看世界的方式，明顯與眾不同，現在你也可以培養這種態度。

從來沒有這類卓越的思想家如此挑戰我們的思維，而且還這麼有趣！

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a Freak. The Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have learned and turned it into a readable and practical toolkit for thinking differently - thinking, that is, like a Freak. Whether you are interested in the best way to improve your odds in penalty kicks, or in major global reforms, here is a blueprint for an entirely new way to solve problems. Along the way, you'll learn how the techniques of a Japanese hot-dog-eating champion can help you, the reason an Australian doctor swallowed a batch of dangerous bacteria, why Nigerian e-mail scammers make a point of saying they're from Nigeria, and why Van Halen's demanding tour contract banning brown M&Ms was really a safety measure. You'll learn why sometimes it's best to put away your moral compass, and smarter to think like a child. You will be given a master class in incentives-because for better or worse, incentives rule our world. And you will learn to quit before you fail, because you can't solve tomorrow's problem if you aren't willing to abandon today's dud. Levitt and Dubner see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing-and so much fun to read. Steven D. Levitt, a professor of economics at the University of Chicago, was awarded the John Bates Clark medal, given to the most influential American economist under the age of forty. He is also a founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy. Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first career-as an almost-rock-star-to become a writer. He has worked for The New York Times and published three non-Freakonomics books. He lives with his family in New York City.